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Privacy Policy

Really Wild Clothing is completely committed to protecting the privacy of our site visitors and customers. We respect the privacy rights of our online visitors and recognize the importance of protecting your personal information.

If you are under 16, we require that you inform a parent or guardian about Really Wild’s Privacy & Cookie Policy and Terms and Conditions as well as requiring their consent to the Privacy & Cookie Policy and Terms and Conditions before registering or placing an order with Really Wild.

This Privacy Policy does not apply to websites maintained by other companies or organizations to which we link. Please note that these websites should have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal information to these websites.

For the purposes of the Data Protection Act 2018, the General Data Protection Regulation ((EU) 2016/679) (“GDPR”) and all successor legislation to the Data Protection Act 2018 and the GDPR (the “Data Protection Legislation”), the data controller is The Really Wild Clothing Company Limited (company no. 04773814) of Units B1-B2 Access 12 Station Road, Theale, Reading, England, RG7 4PN (“we”, “us”, “our”, “Really Wild”).

We have adopted a corporate wide Privacy Policy that guides how we collect, store, and use the personal information that you provide us with and that we collect about you. The following information is provided by us to enable our online visitors to be fully informed of our policies and procedures for collecting and processing personal information.

Personal Information we collect

Really Wild collects personal information in several ways when you place an order or register for a service offered by, when you correspond with us by phone, email or otherwise, when you sign up to our newsletter, when you report a problem with our site and when you give us feedback.

The types of personal information we collect include your name, email address, phone number, home address, billing address, shipping address, marketing preferences, details of products you have purchased from us, your username and password, purchases or orders made by you and information about how you use our website and products.

If an order is placed with us, we need to collect and process personal information about you including your name, email address, phone numbers, home address, billing address and shipping address so that we can process and fulfil your order. We do not save or have access to any credit card or payment details. These are collected and processed by our Payment Provider PayPal (Europe) S.à r.l. et Cie, S.C.A. Additionally, we may ask for your telephone number. This number may be given to our courier for delivery services. These details allow us to process your order and to let you know the status of your order.

From time to time Really Wild may employ third party business partners to collect personal information on Really Wild’s behalf. In such cases, these third parties will be subject to explicitly set confidentiality and data protection agreements and will be required by Really Wild to fully comply with Really Wild’s Privacy & Cookie Policy.

Additionally, with regard to each of your visits to our site we may automatically collect the following information:

  • technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
  • information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our site (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, and any phone number used to call our customer service number.

We may also collate, use and share aggregated data about site traffic, sales, wish lists and other commercial information for our internal marketing and demographic studies and to monitor customer patterns so we can consistently improve our site design to better meet our visitors’ needs. Such data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy & Cookie Policy.

If you have any queries relating to our collection of your personal data, please contact our Customer Service team via e-mail to or by calling us on 0044 (0)1491 352600 Monday to Friday 9am-5:00pm.

Use of personal information

Really Wild respects your personal information and endeavours at all times to comply with the Data Protection Legislation. Information may be stored manually or electronically. Any personal information you give us or that we collect about you will be processed in accordance with the Data Protection Legislation.

Most commonly, we will use your personal information:

  • to carry out our obligations arising from any contracts entered into between you and us or to take steps at your request before entering into any contracts;
  • to comply with any legal obligations to which we are subject;
  • where you have provided your express opt-in consent.

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose/Activity Type of data Lawful basis for processing including basis of legitimate interest
To register you as a new customer Identity and contact details Performance of a contract with you
To process and deliver your order including: (a) Manage payments, fees and charges; (b) Collect and recover money owed to us Identity, contact details (a) Performance of a contract with you (b) Necessary for our legitimate interests (to recover debts due to us)
To manage our relationship with you which will include: (a) Notifying you about changes to our terms or this Privacy & Cookie Policy; (b) Asking you to leave a review or take a survey (c) Managing your account Identity, contact details, and marketing preferences (a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services
To enable you to partake in a prize draw, competition or complete a survey Identity, contact details and marketing preferences (a) Performance of a contract with you (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) Identity, contact details and technical data such as IP address (a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you Identity, contact details, technical data such as IP address, marketing preferences Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences Technical data such as IP address Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To send you marketing updates but only ever in accordance with your preferences Identity, contact details, marketing preferences Consent

Any queries relating to our use of your personal information should be sent to our Customer Service team via e-mail to or by calling us on 0044 (0)1491 352600 Monday to Friday 9am-5:30pm.

Marketing opt-in and opt-out provision

When you create an account, sign up to our newsletter or checkout with Really Wild you will be given the option to opt-in to a range of marketing options including:

  • Email - for new products, features, enhancements, special offers, upgrade opportunities, contests, events of interest, and one-off marketing promotions. Such alerts may include marketing information about Really Wild, our subsidiaries or selected business partners.
  • Direct mail - for new products, features, enhancements, special offers, upgrade opportunities, contests, events of interest, and one-off marketing promotions. Such alerts may include marketing information about Really Wild, our subsidiaries, or selected business partners.
  • Customized online advertising - We may collect information related to your shopping and browsing activity on the Really Wild website and share this information with 3rd party online advertising companies. This allows us to provide more relevant, targeted advertising of our products and services

You can email us at any time to change your preferences. Please contact our Customer Service team via e-mail to or by calling us on 0044 (0)1491 352600 Monday to Friday 9am-5:00pm.

At all times, we will offer you the opportunity to unsubscribe out of any service or update to which you have subscribed. Any e-mail we send will contain an easy automated unsubscribe link so that you can opt-out of that particular mail campaign. Simply follow the indications in the relevant e-mail. Alternatively, if you do not wish to receive such offers or do not wish for us to share your details with any third parties please contact our Customer Service team via e-mail to or by calling us on 0044 (0)1491 352600 Monday to Friday 9am-5:00pm with your full name, address and postcode.

Disclosure of personal information

We will not disclose personal information about our customers to third parties unless it is for the purposes set out in this policy.

For example, personal information that you provide may be disclosed to the following:

  • Credit card reference – clearing agencies or fraud prevention – detection agencies.
  • Fulfilment partners that we use to process the orders you place with us or who assist us in the service we provide to you, such as couriers for delivery services.
  • Outside research companies whom we may ask to contact you directly for your opinions on our products and services.
  • Any relevant regulatory body where there is a legal obligation to do so.
  • Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy & Cookie Policy.
  • Professional advisers including lawyers, bankers, auditors and insurers based in the UK.

In these instances, we provide them with only the information they need to perform their function.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Access and change of personal information

If for any reason you are concerned that the personal information held by Really Wild is not correct, please visit the website and after logging into the site using the “Sign In” menu on the home page, your personal information will be made available for you to review and change in the “My Account” section. Only you or, upon your request, the Customer Service team, may access your personal data from the website using your password and User ID. Information may be changed online within My Account, Edit Address and Change Password.

If you change your billing or shipping address while your order is still being processed, the order will be re-processed through security validation checks.

If you prefer, you may contact us and we will amend your personal details. Please contact our Customer Service team via e-mail to or by calling us on 0044 (0)1491 352600 Monday to Friday. 9am-5:00pm

Information Security

Really Wild takes all necessary and reasonable steps to maintain appropriate safeguards to ensure the security, integrity, and privacy of the information you have provided. When you place an order or access your account information, we use a Secure Socket Layer (SSL) encryption which encrypts your information before it is sent to us, to protect it from unauthorised use. If SSL is enabled then you will see a padlock at the URL address panel of your browser and you can click on this to find out more information about the SSL digital certificate registration.

We process all payments using PayPal secure payments system. This system ensures that all sensitive information is stored on a heavily encrypted database and protected by multiple firewalls.

In addition, website maintains a PCI DSS Security Compliance Certificate, keeping up with the latest security requirements.

The PCI Security Standards Council offers robust and comprehensive standards and supporting materials to enhance payment card data security. These materials include a framework of specifications, tools, measurements and support resources to help organizations ensure the safe handling of cardholder information at every step. The keystone is the PCI Data Security Standard (PCI DSS), which provides an actionable framework for developing a robust payment card data security process, including prevention, detection and appropriate reaction to security incidents.

We will take all reasonable care to keep your order and personal information secure. However, the transmission of information via the internet is never completely secure and we cannot guarantee the security of your data transmitted to our site. Any transmission is at your own risk.


We will only retain your personal information for as long as is necessary to carry out the purpose for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

Your rights

Under the Data Protection Legislation you may be entitled to the following rights:

  • Where you have provided your consent to the processing of your personal data for any purpose, you have the right to withdraw such consent at any time by contacting us using the contact details set out at the end of this policy, or by clicking the unsubscribe link at the bottom of any marketing communication that we send to you.
  • You can ask us to rectify any inaccuracies in the personal information that we hold about you.
  • To request the erasure of personal information that we hold about you where there is no good reason for us to continue processing it, where you have successfully exercised your right to object to processing, where we may have processed you information unlawfully or where we are required to erase your personal data to comply with local law.
  • To object to our processing of your personal data where we are relying on a legitimate interest (or that of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
  • To restrict our processing of your personal data (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
  • To request a copy of your personal data from us in a commonly used and machine-readable format or that we transmit your personal data to another data controller.
  • Not to be subject to automated decision-making, including profiling, which has legal or other significant effects on you.
  • To access information held about you. You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
  • To make a complaint to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues. Further information can be found at
  • You can exercise any of the above rights at any time by contacting us using the contact details set out at the end of this policy.

    Changes to our privacy policy

    Any changes we make to our Privacy Policy in the future will be posted on this page. Please check back frequently to see any updates or changes to our Privacy Policy.

    More Questions?

    If you require further information about Really Wild and our Privacy Policy please contact our Customer Service team via e-mail to or by calling us on 0044 (0)1491 352600 Monday to Friday 9am-5:00pm.

    Alternatively, you can visit our Contact Us page, fill in the contact form and submit your enquiries to Really Wild’s dedicated Customers Service team.