Shop with Confidence and Style

Stylist and personal shopper Sophie Deedes shares her expert

tips on being a smart and confident shopper.

Styling is a creative way in which we can express our individuality, and shopping should be an adventure that highlights this.

Sophie brings you her top tips to unlock your fashion potential. Sophie’s advice extends beyond choosing

the right pieces for your wardrobe; it’s about maximising the versatility of your items and ensuring their longevity.

Checking labels, The Path to Quality

Sophie Deedes encourages you not to be a shy shopper, don’t hesitate to check an item’s labels. The labels on your clothing

reveal essential information about the materials and care instructions. Sophie’s mantra is quality over quantity, and it all

starts with those tiny tags. Investing in high-quality materials like cashmere, wool, silk, and cotton is a crucial step in building a

wardrobe with longevity in mind. When shopping for clothing, take a close look at the labels to ensure you’re getting the best

materials. High-quality materials not only look and feel better but are also more durable, ensuring your clothing

remains in top condition for years to come.

Styling and Layering: Unleash Your Wardrobe’s Potential

Sophie emphasises that shopping isn’t just about buying new items; it’s about getting creative with your existing pieces

and maximising their versatility. Instead of always chasing the latest trends, she suggests experimenting with different combinations,

styles, and layers to create fresh looks that remains true to who you are. By learning to mix and match your pieces, you’ll discover

endless possibilities within your wardrobe. Layer a silk blouse under a cashmere sweater, add a statement belt, or pair your

Chelsea Jacket with unexpected accessories to give your outfits a contemporary twist. The more creative you get, the more

stylish and unique your looks will become.

Caring for Your Items

Sophie’s final tip is all about maintaining the quality and life span of your luxury items. Taking care of your clothing is as important

as selecting the right pieces. High-quality garments deserve the right care. Follow the care instructions on the labels, whether

it’s dry cleaning, hand washing, or storing items properly, following these recommendations will extend the life of your clothing.

Sophie suggests taking advantage of our expert staff’s knowledge and experience. If you have questions about the quality and

care of your clothing, don’t hesitate to reach out. We’re here to provide guidance on how to keep your

wardrobe in pristine condition.

Find out how Sophie packs for a weekend in Paris here.